Quiet Storm Launches new Campaign to Promote Pinterest's Annual Pinterest Predicts Report

Mar. 03, 2023

Quiet Storm is launching a series of short videos to promote Pinterest Predicts, Pinterest’s annual report for agencies and advertisers that identifies the top trends that the platform expects will emerge and continue to grow in 2023. 

The films feature a number of British and American industry leaders discussing eight of the most unexpected trends from the report, mulling over the hows and whys of consumer behaviour and highlighting how useful they find the report for their businesses. The light-hearted videos combine interviews and motion graphics, as Beth Freedman, CEO Dentsu X and Walt Geer, Chief Experience Design Officer, VMLY&R, among others, puzzle over some of the more unusual trends for 2023 – from "Rust married" (orange themed wedding outfits) to "Free spirits" (the trend for no-alcohol and low-alcohol drinks).

The agency team created the videos as a playful way to highlight the trends and show how they might be used to think creatively as well as help develop new products and define merchandising strategy. 

Visha Kudhail, Business Marketing Director, EMEA, at Pinterest said:

"People across the globe use Pinterest to plan and decide all life's moments, from what to cook for dinner that evening, to what car to buy next, or how to renovate their homes, so our annual report is based on what we know people are interesting in and planning to do next. It’s a cheat-sheet for marketers looking to capitalise on what’s set to be big, before it happens. And we don't mean one-off fads, we're talking about the trends you'll soon see becoming part of everyday life. Brands can tap into these trends to reach consumers with what they really want."

 

Trevor Robinson OBE, founder and ECD at Quiet Storm said:

"The films are designed to be fun and to draw people into some of the more unusual trends from the report. The QS team asked the agency leaders interviewed not to read up on the report too much before the shoot, so they could capture some genuine and spontaneous reactions. These are the people who are in the know when it comes to identifying and forecasting the future for their clients, so it seemed logical to give the mic to them and let them tell the story."

 

The videos will appear on Twitter, LinkedIn and Pinterest Business to drive awareness and demonstrate the report’s usefulness as a comprehensive predictive tool for the industry.