Production Studio 1stAveMachine Sign Rising Star Ricky Rxse to Roster

Production Studio 1stAveMachine Sign Rising Star Ricky Rxse to Roster

May. 17, 2023

International production studio 1stAveMachine have signed London based British-Jamaican Director Ricky Rxse for representation in the UK for commercials and globally for music video.

With a passion for capturing and documenting moments in time since primary school, Ricky has identified and finessed his own unique style of creating pieces that showcases the black experience in a balanced way. His pieces provide an alternative perspective to the stereotypical narratives that might often be seen in mainstream media, with a sophisticated elegance and grace. His first film, Whispers in the Shade, is about ethnic and black fathers and their role in society. 

He has collaborated with a wide range of creative brands and individuals, including the V&A, Nike, Vogue, Land Rover, Burberry, Spotify and YouTube, and has been interviewed in German Vogue. 

Kerry Smart, MD & EP 1stAveMachine London said:

"I’m thrilled to welcome Ricky onto the 1stAve roster.  His work exudes aesthetic pleasure with a powerful & authentic tone of voice.  I'm excited to continue that journey with him and build a beautiful body of work together."

 

Ricky added:

"I am incredibly excited to join the 1stAve fam. Working alongside Kerry Smart and the talented team at 1stAveMachine is an amazing opportunity to take my storytelling to new heights. Their dedication to aesthetics, authentic narratives, and pushing creative boundaries aligns perfectly with my own artistic vision. I can't wait to collaborate and build a beautiful body of work together, creating impactful and memorable stories that resonate with audiences worldwide."

Related News

Jul. 21, 2026

Taboola Appoints Roxanne Becker as UK Publisher Director

Becker to accelerate growth of Taboola’s UK publisher network and expand the adoption of its AI-powered DeeperDive product

Jul. 21, 2026

Global Post House Church Edit Welcomes New York-Based Editor Sarah Jordan

Jordan is a trusted collaborator for top creative voices in high-profile commercial work

Jul. 21, 2026

Yes& Names Ashley Benecchi SVP of it's Yes& CommCore Practice

Former TV journalist, C-Suite communications coach, & strategist builds out specialty offering

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness