PRETTYBIRD UK Sign Gifted Young Director Jim Longden and Reveal his Music Video for Jaxxon D Silva

Nov. 13, 2023

Jim Longden has directed his first music video after signing with PRETTYBIRD UK. The promo for Jaxxon D Silva’s track "Crack in the Mask" features the artist playing an imprisoned character talking to his alter ego.

Jim started working with Jaxxon a decade ago when he shot his album and single cover artworks, developing a creative partnership in 2022 when they collaborated on his short film "Don’t Look at Me".  

Jim Longden said:

"We filmed the video in one location and had one day to shoot it. This was my second time directing Jaxxon on screen. Similar to the first time in 'Don't Look At Me', it was again a bizarre, peculiar and outlandish experience, but we managed to get it done due to the two of us being strict, quick and having rehearsed and argued our thoughts for a few days before the shoot. Having the test of creating a film or video in just one room is a test I had always wanted to face. I am pleased with the outcome, and my respect for filmmakers like Sidney Lumet, which were already very high, have grown even more." 

 

Jim Longden is a 23 year-old filmmaker & photographer. After leaving school at 16, Jim started taking photographs and went on to be featured in prestigious publications including Vogue and Love Magazine. In December, Nowness will be showing all 3 of Jim’s short films. Jim made his debut short film "To Erase A Cloud" when he was 20 years old, followed by "Don’t Look At Me" when he had just turned 22, and his third short film "Puddle of Muddles" at the age of 23. Jim’s debut feature film, "Superfluous", is now in development, and will enter production in 2024. Jim directs, writes, edits, composes and produces his films with the aim of creating a truly authentic and unique vision, in the mode of the iconic film "auteurs". Jim has signed to Prettybird (UK), Henry.TV (France) and Radical Media (Germany) for representation.