Potro Lima Launched Jet Smart in Peru with a Successful Campaign

Oct. 04, 2022

With the aim of launching the brand in Peru, Jet Smart and Potro Lima developed the campaign "The last feat of Quinones". Jose Quinones was the most important aviator in the history of Peru and, until a few months ago, he was the face of the 10 soles bill.

A few months ago, new 10 soles bills began to circulate, in which José Quiñones, who was the face of the bill for more than 30 years, is replaced by Chabuca Granda. Given this context, the agency led by Diego Livachoff and Paola Tealdo created "The Last Feat of Quiñones" to launch the best low-cost airline in South America in Peru.

Diego Livachoff, from Potro Lima explained:

"Sometimes opportunities appear with the joints. We wanted the brand to feel very local at launch, and it happened that a few months before, as happens in many countries, they began to change the figure of the bill from S./10, to José Quiñones. And everything was round, because it is the figure of the smallest ticket, it is the image of a pilot, it is an ultra-low-price airline, in short... many things came together that ended up closing the idea. We proposed that the launch is with a flight offer at 10 soles, or better said, “a Quiñones”. And the tickets flew."

 

The landing of Jet Smart was a success, and more than 17 thousand tickets were sold in hours; to not only remember the launch of the brand; but also to Quiñones, who is a great figure for Peru.

Taryn Meyer, Marketing Manager of Jet Smart Peru added:

“We are proud of this launch, from Potro they were able to get in tune with the brand personality and build a creative strategy capable of being successful with low costs, which is the company's DNA. The campaign far exceeded sales targets. We expected to sell 5,000 tickets and we exceeded 17,000 tickets in hours. We managed to generate a gigantic database, about 400,000 emails, which is key to our business where we sell digitally.”