Pilgrim's Launches Nugget Smash Cake to Help Parents Celebrate Their Little "Nugget’s" First Birthday

Sep. 13, 2024

Traditional smash cakes are officially flying the coop. In celebration of National Chicken Month in September, Pilgrim’s, one of America’s largest poultry producers, is bringing a savory twist to the popular first birthday tradition with the launch of Pilgrim’s Ultimate Nuggets Smash Cake Kit. This limited-edition kit is here to knock the boredom out of traditional smash cakes, helping parents celebrate their little “nugget’s” big day in an unexpected way.

More than ever, parents want to make their little “nugget’s” first birthday a smash, and what better way to celebrate the milestone than by giving them their first nibble of chicken nuggets, one of the top solid foods kiddos love. Complete with Pilgrim’s crunchy and juicy Ultimate Nuggets, creamy Idahoan® mashed potatoes to be used as “frosting,” a fun birthday candle and festive accessories and décor, the Pilgrim’s Ultimate Nuggets Smash Cake Kit is perfect for celebrating your little one’s first birthday or to delight the nugget lover in your life at any age. The kit includes step-by-step assembly instructions to make set up a breeze so party guests can get straight to feasting.

Senior Director of Brand Marketing at Pilgrim's US Chelsea Parker said:

“Pilgrim’s is shaking up the smash cake celebration just like we did the chicken nugget game, so only the unexpected will do, the Ultimate Nuggets Smash Cake Kit lets parents create a memorable and delicious moment worthy of the ultimate celebration.”

Pilgrim’s released their new line-up of nuggets this past June, bringing the excitement of quick service restaurant chicken to the grocery store. Pilgrim’s Ultimate Nuggets are reimagined to be the best tasting nugget in the frozen chicken aisle. Seriously flavorful, dangerously crispy and perfectly seasoned, these nuggets knock the boredom out of chicken to make snack time, dinner time and everything in between more delicious. Pilgrim’s new line of chicken nuggets also includes Pilgrim’s Loaded Nuggets, available in Chicken Pot Pie and Cheesy Jalapeño flavors, and Pilgrim’s Mini Nuggets, available in Zesty Ranch, Buttery, and Original flavors.

Pilgrim’s is releasing 100 Ultimate Nuggets Smash Cake Kits that will be available for purchase for $7.99, the same price as a bag of Pilgrim’s nuggets.