Philo TV Launches new Ad Campaign with Wavemaker Creative, Directed by Ira Rosenzweig

Nov. 17, 2023

Working in close collaboration with the internal Philo brand team and director Ira Rosenzweig, creative agency Wavemaker Creative partnered with the streaming media platform on their newest campaign, launching tomorrow. 

People who work on the frontlines of consumers' favorite TV content explain why Philo is the next best thing to being in the middle of the action.

Multiple :30 and :15 second spots, focusing on Crime, Drama, Classic Comedy, Home Renovation, and Holiday Movies.

The spots were conceived, developed and written by Philo’s in-house creative team, and produced/directed by Ira Rosenzweig (recent work includes the feature film Share?, as well as spots for Nike, AT&T, PepsiCo) and the team at Wavemaker Creative.

The campaign will roll out starting Friday, Nov 17th, with new spots being added throughout the 1st quarter of 2024. The campaign will begin with a focus on Philo’s Holiday and true crime collections. The creative will run across linear and CTV, all social channels, as well as Philo’s ad inventory. Leveraging diverse narratives/genres to drive brand awareness across multiple audience segments.