Petcare Leader Hartz Celebrates 100-Year Anniversary by Promoting Pet Fostering and Adoption

Mar. 25, 2026

Leading petcare brand Hartz is proud to officially announce their 100-year anniversary.

It’s a hard-earned, well-deserved feat that less than 0.05% of U.S. companies are reported to reach. The brand will be celebrating the only way they know how… by getting up close and personal with furry friends.

In honor of this milestone, Hartz has unveiled a special centennial logo asset. The brand will be running an extensive lineup of year-round initiatives across digital and social media channels as well as live, in-person events. True to their brand purpose, pet fostering and pet adoption will be at the core of every coordinated effort–which will be spearheaded by shelter outreach program Hartz Loving Paws.

The achievement follows Hartz’s steady evolution over the years. Formerly a one-stop shop for all petcare needs, Hartz transformed their business to solely focus on their signature, nationally trusted dog and cat products. This resulted in elevating their visual look and feel. The modernized rebrand ushered a commitment toward entertaining, educating, and empowering Millennial and Gen Z pet families on social media–especially via partnerships with influencers and content creators. Today, the brand communicates and spreads their “Unconditional Love” messaging, an unfiltered lens into the challenges and rewards of pet ownership.

Hartz President and Chief Executive Officer Tina Le Lay explained:

“Hartz has a rich history in cat treats, animal health, animal hygiene, dog treats, and pet toys. From a masterbrand perspective, it was important for us to give back insights, resources, and a platform for cat and dog families to share their experiences. It’s a great privilege to see Hartz ascend into the centennial club, and we couldn’t have done it without our passionate community.”

 

To kick off the festivities, Hartz has launched a short-form, anthemic film–highlighting the physical and emotional bond between pet parents and their furry companions. Most notably, all of the video footage is user-generated content sourced entirely from the brand’s employees.