Open Swim Welcomes Nate Bloom As Chief Blockchain Officer

Open Swim Welcomes Nate Bloom As Chief Blockchain Officer

Apr. 12, 2022

Open Swim announced today that Nate Bloom has been brought on board as full-time Chief Blockchain Officer. Bloom and Open Swim Founder Bradley Ross are no strangers in collaboration as they have previously worked together to build what has become Open Swim's digital portfolio. Together they have tracked and invested in emerging properties, as well as curated over fifty NFT's from collections including Bored Ape Yacht Club, Doodles, World of Women, Cool Cats and Gutter Cat Gang. Bloom's responsibilities as CBO will include guiding interested partners in development to their own properties, relationships, sponsorships and fundraising.

Bloom shares:

"I already have a busy schedule of meetings with clients at Open Swim — from startups to agencies.There is definitely a need for expertise in this industry when it comes to advising and birthing projects. I’m super excited to be a part of the team and looking forward to contributing to the creative voices already on board."

 

A former car lover turned NFT connoisseur, Bloom formed his passion for all things technical working as an automotive technician for the first 16 years of his career — a skill set that came in handy when the wiring in both hero vehicles failed the day before production began on Centigrade, a film produced by Ross and released in the fall of 2020. Bloom's first interaction with NFT's came from digital NBA trading cards and as he continued to explore and develop his knowledge in the metaverse, it soon became his newfound home, career and community. While still working as a mechanic, Bloom and a group of friends formed a community for NFT enthusiasts called the "Non-Refungible Network" that has continued to thrive featuring content including podcasts, blog posts, videos, Discord chats, Instagram and Twitter spaces all revolving around the education of NFT's.

Ross comments:

"Nate has earned clout and recognition for his sharp, innovative mind in the digital properties space and is the perfect fit to shepherd web3 opportunities into the film and advertising world. This aligns with Open Swim’s mission to bring perspectives together in a non-linear way and enable creative strategies in filmmaking and storytelling."

 

Open Swim's EP Amyliz Pera shares:

"We're creating a department that will use tools like virtual land, decentralized finance, NFT curation, and crypto currencies for film financing and storytelling. On every set, we end up engaging in conversation about possible ways to partner with our clients in the emerging properties space. So with Nate on staff full time, we will have a dedicated expert on set with us to address those questions and help actualize ideas."

Related News

Oct. 22, 2026

Fitzco Promotes Ashlyn Taylor and Cat Sheehan to Creative Directors

Promotions bolster Fitzco’s creative leadership, recognizing the leaders behind some of the agency’s recent award-winning work

Oct. 21, 2026

FlyteVu Agency Hires Nicole Portwood as Chief Culture and Integrated Marketing Officer

Agency also promotes Lynsey Wright from vice president of accounts to chief of client experience

Oct. 20, 2026

M+C Saatchi Appoints Tom Firth as CEO Of UK Creative Agency

UK Group strengthens its leadership team as it brings together creativity, consulting, media, PR, sport and entertainment, production and data to solve clients' most complex challenges

Latest News

Oct. 22, 2026

Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY

Oct. 22, 2026

AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony

The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video