Ollie Launches Feed the Obsession to Celebrate Dog Parent Devotion and Premium Dog Wellbeing

Mar. 03, 2026

Ollie, the human-grade fresh dog food company and leader in the dog wellbeing revolution, introduces today its new brand platform and largest national brand campaign to date, Feed the ObsessionTM. The campaign celebrates the deep, joyful devotion dog parents have for their dogs and Ollie’s obsession with delivering the highest quality experience for parents and pets. 

Feed the Obsession is born out of a simple truth: Dog parents are obsessed with their dogs. In fact, according to a recent survey of American dog parents 1, a whopping 89% consider their pup their best friend and more than two-thirds (68%) admit they’d take five years off their own life to add five years to their dog’s. It’s that selfless obsession that fuels Ollie’s team of veterinarians, chefs, food scientists, and tech experts to develop the best possible food, experience, and technology that redefine how we care for our dogs. And in turn, feeds dogs’ obsession with their food. 

Allison Stadd, CMO of Ollie said:

“At Ollie, obsession isn’t a flaw —  it’s our driving force․ Our veterinarians, engineers, in-house chef, and the rest of our deeply dog-obsessed team use science and technology to build a truly tailored experience, all in service of the one thing that matters most: your dog’s wellbeing. Feed the Obsession puts a flag in the ground. It celebrates the people who read ingredient lists, track poop quality, and reorganize their lives around a dog they love like family, and shows how Ollie fits right into that level of care.”

 

Feed the Obsession features many of the “if you know, you know” habits that make the dog-obsessed a special breed. From perfectly organizing your dog’s food and accessories with custom labels to post-meal mouth kisses and even dedicated dog parent tattoos — the national campaign showcases the tight-knit bond that only humans and their dogs have.

Directed by Josefine Cardoni and created in partnership with creative agency nice&frank, Feed the Obsession launches March 2nd with a series of video spots across streaming platforms like Peacock, Paramount+, and Hulu, as well as broadcast networks like HGTV, The Food Network, NBC, and ESPN — all set to Kylie Minogue’s iconic track, Can’t Get You Out of My Head, which underscores the joyful, obsessive bond between dog parents and their pups.

Laura Petruccelli, co-founder and chief creative officer of nice&frank said:

“As a new puppy parent, I know first-hand that dog parents don’t casually care, we’re all in. We wanted this to feel less like a dog food brand and more like a lifestyle brand, because let’s face it, for the obsessed, dogs are our lives. That meant building a platform that matched that intensity while clearly calling out what makes Ollie special - an uncompromising commitment to your dog’s nutrition and overall wellbeing. By pairing that human truth with Ollie’s human-grade fresh food and focus on health, Feed the Obsession feels deeply relatable and unmistakably Ollie.”

 

The brand’s obsession with dogs goes far beyond what’s in the bowl. Through Ollie’s patented Health Check-Ins, pet parents can easily check in on their dog’s wellbeing anytime, as often as they need — with a dedicated team focused on these one-on-one assessments. From reviewing everything from teeth and body condition to the most unglamorous but important details, like stool photos, Ollie approaches every Check-In with the same care, curiosity, and attention that devoted dog parents bring to their pups.

To further feed the obsession, Ollie has partnered with the Human Animal Bond Research Institute (HABRI), the leading non-profit experts in the science of the human and animal bond. Together, the partners will deploy research and programming that fuels the dog parent and dog bond and its positive impact on human and dog wellbeing.

As Ollie continues to raise the bar for human-grade, fresh dog food and innovative wellbeing offerings, the company is seeing remarkable momentum driven by devoted dog parents and the shared commitment to helping dogs thrive at every stage of their lives. This mutual passion is reflected in major milestones across Ollie meals served, dogs fed, shipments delivered, and health screenings submitted.

• 220M+ meals served to date
• 5.5M+ boxes shipped (+40% YoY, 2024-2025)
• 110K+ health screenings submitted (+107% YoY, 2024-2025)

Ollie was founded on the belief that dogs deserve better food and that feeding them well is one of the most powerful ways to support their overall wellbeing. This mission will continue, as Ollie and their new sole owner, Agrolimen, a family-owned global food group with a long-standing commitment to quality, innovation, and long-term stewardship, expand their partnership to bring the best dog wellbeing services to the US.