Ogilvy Madrid Amplifies Feminism for Spain's Ministry of Equality on Women's Day

Mar. 07, 2025

In a context where certain rejections of feminism persist, Ogilvy Madrid has developed, for the Ministry of Equality of Spain, the campaign "Our Voice" on 8M - International Women's Day. The initiative seeks to highlight the fundamental contributions of the feminist movement to democracy and to the improvement of the lives of women and all of society.

The central objective of the campaign is to awaken a feeling of belonging in a collective that is changing things through a message of unity and group strength.

Maria Luis Fernández Villaverde, Account Director at Ogilvy said:

"Feminism is a transformative force that has built, and continues to build, a more just society. 'Our Voice' reflects the unity and collective strength of all women, who fight every day for real equality and the well-being of all of society."

 

Unitary message

The campaign, with production by Agosto and post-produced by Hogarth, materializes in three impactful spots in which a large group of women expresses powerful demands for real and tangible equality.

"Our Voice" is a campaign that presents different protagonists and messages that symbolize a country that, in a united way, decides to raise its voice higher, clearer, and stronger.