Noble West Named Agency of Record for Ocean Mist Farms

Jan. 28, 2026

Noble West, the award-winning agency specializing in the agriculture and food ecosystem, has been named agency of record for Ocean Mist Farms, the largest grower and shipper of artichokes in North America.

Noble West’s remit includes leading all elements of Ocean Mist Farms’ marketing efforts across its full line of more than 27 fresh produce crops and products, from uncovering and analyzing consumer insights to identifying white-space opportunities for audience expansion, overseeing strategy for paid and owned social media, supporting trade show initiatives, and revamping the company’s website. 

President and CEO Chris Drew, Ocean Mist Farms said:

“Noble West demonstrated the deep, category-specific knowledge and expertise needed to support the complex strategy, creative, packaging and brand implementation efforts our brands require. As consumer needs in our category continually shift, we’re relying on our agency partner to promote our value-add products, packaging and brand messaging. After our successful re-launch of Roastables, we are even more excited to collaborate on what’s next, which is our new value-add product, Heartichokes, which will launch in-market in March 2026.”

 

The agency has already begun working with the brand, having developed the naming and brand identity for “Heartichokes,” Ocean Mist Farms’ newest value-add product line. A key focus of the partnership has included the rebranding of the company’s “Roastables” product suite.

Ali Cox, Founder and CEO of Noble West said:

“We are proud to work with Ocean Mist Farms – the best-in-class leader in fresh produce that is as dedicated to the quality of its products as it is to innovative, sustainable, eco-responsible farming and production. The company’s legacy, scale and values-driven approach make this an incredibly compelling brand story, and we look forward to partnering closely to shine a light on Ocean Mist Farms’ incredible varieties and the innovative, efficient practices that bring them to market.”