Nissan Launches "Happy chaos" Campaign for 2026 Rogue

Apr. 17, 2026

Nissan celebrates the unpredictable moments that define family road trips with "Happy Chaos," a new campaign for the 2026 Rogue directed by ROOS of Greenpoint Pictures, in collaboration with creative advertising agency, TBWA\Chiat\Day.

The film transforms the noise and disorder of a packed car into something cinematic. The 2026 Nissan Rogue shows off its capability via unexpected detours, spontaneous laughter, and creative problem-solving. Through layered sound design that evolves from raw cacophony to refined harmony, ROOS creates a portrait of modern, messy, unpredictable family life on the move. It's noisy, it's bumpy and you wouldn't change it for the world. That's Happy Chaos and the 2026 Nissan Rogue is built for it.

Tatiana Rudzinski, Greenpoint Executive Producer and Partner said:

"It takes genuine, lived experience to nail the chaotic chemistry of a family-packed car, which is why ROOS gets it just right. They have a familial shorthand, and that definitely shows up on screen. 'Happy Chaos' is as unapologetically loud as it is cinematically gorgeous—a perfect depiction of how one car can become a living record of unforgettable moments."