New Documentary from AIAIAI Explores the Musical Creativity of Farveblind

Nov. 08, 2024

The scene shifts to their rehearsal space as Farveblind prepares to take the stage at The Hood at Smukfest. AIAIAI has developed a new wireless monitor set and asks Farveblind: “How does this change your creativity?”

AIAIAI steps discretely into the background in the film, which leads to raise the question: Why hand over the microphone to Farveblind at all?

Jens Asger Lykkeboe, drummer for Farveblind said:

“It’s definitely the energies that translate best for us."

 

As the rest of the band sits around him while we see them arriving backstage at the Danish festival Smukfest, where they are set to perform live.

Magnus Pilgaard Grønnebæk, keyboardist for Farveblind shared:

“For us, creativity is about creating in the moment. Exploring a particular sound or building on a momentum—a vibe or a feeling—you’re experiencing. It’s incredibly important for us to be able to delve into that."

 

Frederik Jørgensen, Founder of AIAIAI said:

“Even though we’re essentially producing a physical technological product, we’re driven by music and creativity our products are a means to create (and enjoy) music. We’re inspired by artists and their process, which evolves as technology and the world change. We’re committed to this development and aim to share stories that can inspire upcoming artists. It’s important to show that the barriers to making music are lower than ever—there’s so much software and hardware that makes it possible to dive into it. And it’s precisely that possibility and inspiration that fascinate us and that we want to amplify for instance, with our new wireless studio monitors that make it possible to bring your studio anywhere. Now, you can create music exactly where you feel most creative."

 

He continued:

“With this film, we want to show how Farveblind works. There’s no right or wrong way, and we want them to take center stage—perhaps their methods can inspire other artists. We have a clear mission to enable upcoming artists, which is why we reached out to Farveblind to share their working methods,” he concludes.

 

Anders Arendt, bassist for Farveblind added:

"We actually started out playing live, but we were terrible at writing songs. So, in the beginning, we just had to learn it by producing and producing and producing. We started a bit backward."

 

Magnus Pilgaard Grønnebæk said:

“Then we realized that playing so many shows paid off, as our focus is very much on ‘how will this work live?’”

 

Jens Asger Lykkeboe adding:

“Collectively, we’re inspired by the energy of the moment. It’s so important for us to be able to create while the vibe is there. You really have to seize creativity when you have it.”

 

Director Christian Bagger concluded:

"We wanted to make a film that got incredibly close to Farveblind and revolved around creativity. We had a period over the summer where we conducted interviews in various locations and also had a film crew follow Farveblind on tour. Additionally, we bought an old skate cam, which we gave to Farveblind to document themselves and add more authenticity to the story."

 

The film will premiere in week 46. It was directed by experienced commercial film director Christian Bagger and produced by Plotworks.