New Credit Card Yonder Takes on Rewards Market Heavyweights with First OOH Campaign

Apr. 20, 2023

New loyalty credit card Yonder has taken a bold dig at the credit card rewards sector as it makes its mark with its first OOH advertising campaign.

The campaign, which sees more than 1,300 adverts displayed on buses and tube stations around London between April and May, spotlights Yonder’s unique new take on loyalty rewards by magnifying the ‘challenges’ of other credit card reward options on the market.

On a mission to help young professionals to build more secure financial futures through responsible use of credit, Yonder offers customers the ability to build credit scores earlier while enabling them to unlock more value from their spending. 

Yonder’s campaign follows YouGov analysis of consumer perception on credit cards, which found that only 1 in 4 credit card holders (24 per cent) actually value the rewards their credit cards offer. The research also found that only 16 per cent use their credit cards to build up their credit score, and 26 per cent use credit cards for emergencies only.

Developed following months of consumer research, Yonder’s rewards programme is based on real people’s lifestyles and offers a high rate of return on spending, allowing members to redeem points with a variety of lifestyle partners that change monthly. On average, spending £1,000 will earn each member around £25 off, with partners including the likes of Kricket, Unplugged, Brigadiers and BAO.

This week Yonder announced it has raised £12.5 million in equity and £50 million in debt following its Series A funding round, and the company has been backed by investment from a range of angel investors including Sharmadean Reid, Matt Robinson (GoCardless) and Rio Ferdinand. The funding has resulted in a post-money valuation of more than £70m. 

Tom Davies, Head of Marketing at Yonder said:

“The clue should be in the name when it comes to loyalty programs, but sadly too many credit card rewards fall short. Points are often too confusing to use, limited by pages of fine print, or require years of spending just to earn something decent. We don’t think it’s rocket science that customers will get more value from a credit card that lets them redeem rewards at places they already love, and more regularly. Our campaign around London pokes fun at how bad things have become and hopefully nudges Londoners to rethink how rewarding their credit card can be.”

 

Yonder is extending its round with a crowdfund open to both members and non-members, now open for pre-registration.