Morgan & Morgan's Fresh Take on Law Advertising Ramps up with ArtClass and The Dynamic Jewo

Jan. 17, 2024

Morgan & Morgan, America’s largest injury law firm, reveals their latest campaign that offers a humorous and refreshing approach to typical law firm advertising. Behind the scenes, the project was equally unique: with a collaboration between production company ArtClass and creatives turned newly minted directors Aron Fried and Carlos Wigle, in their debut as The Dynamic Jewo.

Showcasing all the ways Morgan & Morgan offers easy access to filing a claim, the campaign kicks off with various relatable scenarios that can be difficult in comparison. The three spots capture the everyday challenges we’ve all faced: the struggle of discretely opening a snack amidst a sea of silence, enduring a mind-numbing ten minute video or attempting to cancel a gym membership. The campaign wraps with a reminder that hiring Morgan & Morgan for your legal needs can be as effortless as tapping a button.

This is the third campaign for Morgan & Morgan produced by ArtClass, with the previous productions helmed by roster directors. The latest collaboration fully integrated the creative and production process with a partnership that included consulting agency producer Matt Sausmer, agency creatives/directors The Dynamic Jewo, and the production team at ArtClass.

The Dynamic Jewo AKA Carlos Wigle and Aron Fried met way back as kids at Jew camp. With a penchant for unbridled creativity and ballyhoo, they hit it off immediately. Later, they became a multi-awarded agency creative team, concepting projects that other people got hired to direct. With the trust of longtime client, Morgan & Morgan, and a trusted production partner in ArtClass, they moved behind the camera and launched into their dream of becoming a directing duo.

Aron said:

"During filming, everyone (crew included) kept laughing and telling us what a great time they were having, so we knew we must've been doing something right. Getting what was scripted, but also trying tons of alt scenarios and lines on the fly – and without having to harass a director to get ‘em. Bottom line: we got a scrumtrulescent taste of directing and we’re hungry for more."

 

Carlos added:

"This whole journey has been a long time coming. It’s fitting that it’s led to being behind the camera together giggling and punching each other. Feels natural, effortless and more importantly fun."