Marketing Agency Sensis Unveils Key Findings on Hispanic Immigrant Motivations & Political Values

Oct. 25, 2024

Sensis, the integrated cross-cultural marketing agency, has released the second and third waves of its New Hispanic Immigrant Report. This proprietary research dives deep into recent Hispanic immigrants' attitudes, motivations, and political values to the U.S., offering timely insights into their impact on the U.S. economy and culture.

Key findings include:

• Apolitical Stance: 65% of respondents identified as "not political."
• Political Views: Of politically engaged people, opinions are split—46% lean progressive (favoring issues like healthcare access and climate action) and 45% lean conservative (focusing on traditional views on social issues such as gender and marriage).
• Economic Opportunity: 73% cite economic reasons as a top motivation for immigrating, consistent over the past decade.
• Safety: 72% mention safety as a critical factor, with Venezuelan and Cuban immigrants highlighting this concern.
• Financial Integration: Immigrants initially rely on cash but gradually adopt credit and banking systems.
• Education and Careers: Despite many working low-wage jobs, over a third of respondents hold college degrees, and many plan to revalidate their credentials to rebuild careers in the U.S.
• Long-Term Aspirations: 71% plan to stay in the U.S. long-term, motivated by family reunification and financial stability.

This and more insights can be found at https://www.nhi-report.com/. (Please note the research on political attitudes and beliefs was conducted prior to Vice President Kamala Harris becoming the Democratic presidential nominee for 2024.)