LG Announced Star Wars Collaboration On NY Times Square Billboard
May. 06, 2022
For Star Wars Day (May the 4th Be With You), LG Electronics USA began teasing an upcoming first-of-its-kind Star Wars collaboration in a unique way.
HS Ad USA, LG’s long-time in-house agency, created a mystery message appearing on May 4 on LG’s massive two-sided electronic billboard in Times Square, entirely in Aurebesh, the Star Wars language to alert fans about the launch of the unique collaboration between LG and the Star Wars franchise.
The message when translated reads…“You haven’t yet seen the true power of the dark side. Join us. lg.com/us/starwars”
The billboard will run until May 24th with the collaboration to be revealed on May 25th
Related News
LG Gives Street Performers their Own Global Music Festival: "Boom Boom Pow Festa"
The "Boom Boom Pow" themed festival, powered by LG XBOOM speakers, streams live October 5th
LG Combines AI with Air Conditioning to Help Menopausal Women Cope with Hot Flashes
Designed to enhance women's well-being, the "Menopause Mode" project rolls out solution to identify and deal with this persistent problem
LG Electronics Kicks off its "Life's Good" Campaign Globally, Spreading a Message of Optimism
LG Electronics unveils "Life’s Good" campaign globally, embarking on various "Brand Reinvent" initiatives in partnership with Wolff Olins
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars