Lambda Legal With Accompany Creative Continues "Letters Of Love" Campaign in June

Jun. 15, 2026

Lambda Legal, in partnership with Accompany Creative, is re-amplifying its  “Letters Of Love”  campaign in June, featuring trans youth and the families who support them. This campaign will run during Father’s Day, offering an emotionally resonant push for awareness. In an often cruel and dehumanizing political landscape, “Letters Of Love” demonstrates that love transcends politics. 

“Letters Of Love” is part of an ongoing collaboration between Lambda Legal and Accompany Creative. The two previously partnered to launch the “All Rise” long-term brand platform with strong results in both brand engagement and fundraising development among new and existing audiences. Last month, their Mothers’ Day campaign received wide coverage and praise in outlets such as The Advocate.

As the leader of a mission-driven creative agency, Accompany Founder Jason Keehn feels privileged to work on behalf of an esteemed civil rights organization at a critical juncture and to place his own company on the right side of history: “During such a politically divisive and antagonistic time in our country, we are proud to partner with Lambda Legal to elevate stories in which love and empathy are what truly matter in any and every parent-child relationship.”

Lambda Legal CEO Kevin Jennings said:

“We are thrilled to work with Accompany Creative to celebrate trans youth and the parents who love them unconditionally. The ‘Letters Of Love’ campaign humanizes trans kids, elevates parental love and advocacy, and builds awareness of Lambda Legal’s role in the fight for equality.” 

 

This campaign launches at a dire moment: in its second term, the Trump administration has implemented a staggering number of encroachments on civil rights. Trans kids are caught in the crosshairs, disproportionately targeted by state and federal legislation: by some estimates, more than  760 anti-trans bills have been introduced nationwide. Book bans are increasingly commonplace and more than 50% of trans kids live in states that ban them from participating in interscholastic and intercollegiate sports on teams that match their gender identity. 

To counter this vicious political environment, Lambda Legal is celebrating trans youth and their parents. Studies show that love and community make a significant difference in the lives of young trans people. Parental support greatly reduces depression, anxiety, and suicidality in transgender youth. Furthermore, when pronouns are respected, suicide attempt rates drop from around 17–23%  to ~10–11%. Beyond showing support for trans youth or parents of trans youth who are trying to show up for their children, “Letters Of Love” demonstrates how families with trans kids are no different than any other family.

At its heart, “Letters Of Love” is about parents helping their kids become the truest version of themselves and the importance of loving them unconditionally. The Father’s Day spot specifically emphasizes the learning curve that parents and children are on together. The father featured in the video recalls not knowing what transgender meant when his daughter came out to him, but embracing her all the same. He speaks of letting his daughter guide him and she, in turn, thanks him for his unconditional support.

Founded in 1973, Lambda Legal has won precedent-setting LGBTQ+ civil rights victories decriminalizing same-sex relationships, protecting youth in schools and workers in their jobs, and making marriage equality the law of the land. Most recently, Lambda reached a settlement with the Trump Administration to restore the Pride flag at the Stonewall National Monument in New York City.

Accompany Creative is a "mission-driven creative agency." It is proud to leverage its award-winning team and resources to pro bono work, helping nonprofits punch above their weight to become compelling brands with effective and motivating messaging. This is the third campaign the agency has taken on in support of the LGBTQ+ community, following fundraising and advocacy partnerships that leveraged marketing and merchandising with Nespresso (on behalf of the Ali Forney Center) and Searchlight Picture’s “Next Goal Wins” directed by Taika Waititi—both of which won Gold Shorty Impact Awards.