Just Dance 2019 And BBDO Paris Reveals Why We All Love to Dance

Oct. 25, 2018

On October 25th 2018, Ubisoft will release a new edition of Just Dance : Just Dance 2019.

Like last year, the game will be available on Nintendo Switch™, Wii U™, Wii™, Xbox One, Xbox 360, and PlayStation®4 computer entertainment system 

THE CHALLENGE:

Show everyone that the Just Dance Franchise is one of the most fun and exciting dance experience you could have.

THE AMBITION:

Create a campaign driven by a single objective: give people an irresistible urge to dance.

THE STRATEGY:

With Just Dance 2019, there is a beat behind every great moment in life, a natural momentum to keep dancing whatever the age or whatever the reason.

"IT ALL STARTS WITH A BEAT"

With Just Dance’s latest spot Ubisoft and BBDO Paris show dance in a new light. The brand reveals the true reason why we all love dancing. From the oldest to the youngest, and even those that haven’t been born yet.

Why? Because we all have a beat inside; our heartbeat. We are all driven by this rhythm, inside of us, waiting to get out.

Directed by award- winning director Gary Freedman (ranked 2nd highest awarded commercial director by the Gunn Report) and produced by La Pac, this film truly celebrates the innate need to dance and it is filled to the brim with the real, raw, all-consuming joy that dance brings.

Set to Britney Spears’ “Work Work”, the spot starts with couple in their 70’s in a retirement home and moves back through different generations of dancers getting younger and younger, leading us to where it all starts; a baby not even born yet. As the beat of the music synchronizes with the baby’s heartbeat, the punchline appears:  “It all starts with a beat”

This journey is utterly convincing in its message that dancing is in our innate human nature. A message from Just Dance that will stay with us. A spot that definitely encourages us and makes us want to get up and Just Dance.