Joseph Uliano and Paul Feig Bring The Laughs With A Touch Of Hollywood Flair In ABC's 2018 Oscars Campaign
Jan. 30, 2018
With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig bring the laughs with a touch of Hollywood flair in ABC’s 2018 Oscars campaign. The spot comically highlights the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. This marks the third collaboration between Fieg and Uliano on the Oscars campaigns (Ellen in 2014, Jimmy in 2017, Jimmy in 2018). This also marks the 7th consecutive Oscars campaign by Black Label Content.
Related News
ABC's "9-1-1" Brings Disaster to LA and NYC with 3D Billboards by Zoic Studios
Catastrophic scenes appear to leap out at passersby in New York's Times Square and Penn Digital and LA's Moxy Hotel
"Dancing With The Stars" Brings Their Magic to Disney+ With Help From NuContext
"Dancing With The Stars" announces their switch from ABC to Disney+ as their first-ever live series
NuContext Produces This Year's Oscar Promo Campaign For ABC Entertainment Marketing
Featuring Hosts: Amy Schumer, Regina Hall & Wanda Sykes
Latest News
Oct. 22, 2026
Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid
In a media landscape where attention is scarce, humanitarian crises are often pushed into the background
Oct. 22, 2026
Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara
This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry



