John McNeil Studio Launches Commvault's "When Cyber Threats Test you, Test Back"

May. 15, 2024

Creative marketing company John McNeil Studio just launched a modern, digital and multichannel campaign for global cyber resilience leader, Commvault. 

Commvault charged JMS with finding a way to drive excitement around their new cleanroom recovery solution and how it uniquely addresses the biggest concerns for IT and security leaders, including: testing cyber recovery plans, doing forensics, and recovering data—all in one clean and isolated place. 

The result was to envision Commvault Cleanroom Recovery as a real place where magical things happen. JMS created an elaborate cleanroom set and shot a series of videos that depict key members of their audience entering in search of help after a cyber attack. These videos include a long form anthem that depicts the journey through the cleanroom and shorter pieces that focus on specific capabilities and a series of confessionals highlighting our heroes' worries about the future. A shorter version served as a teaser ending with a call to visit Commvault's booth at the global RSA Conference. 

This latest work by JMS highlights the value of a strong creative idea and its execution as a way to relay a captivating message for a global, B2B brand like Commvault. The thoughtful production helps differentiate the client in a crowded category, while showcasing the lack of awareness amongst business leaders when it comes to whether their recovery plans will actually work in the event of a cyber attack.

Creative assets as part of this campaign include a teaser video, long-form anthem, several 30 second cut downs and 15 second shorts for social media use.