Israel's Largest Delivery Brands new Campaign Showcasing Their new Retail Delivery Feature

Dec. 12, 2022

Publicis Groupe Israel launched new campaign for largest delivery service in Israel/Europe showcasing their new offering for retail deliveries. This campaign yielded many results with millions of views and logins to the new service in the app. Please see copy below, video assets in the link as well as a credit list!

Wolt has decided to expand its offerings to retail deliveries – supermarkets, grocery stores, pharmacy stores and more.

Wolt is an international delivery brand from Finland that operates in many large European cities but specifically, is the largest and most popular delivery brand in Israel.

To introduce this new offering to Wolt's consumers, their advertising agency, Leo Burnett, released a series of films that highlight a core desire of human (and especially, Israeli) nature – "stealing" time. 

We all occasionally try to "steal" a minute here and "steal" a minute there in our shopping experience- utilizing special methods and encountering different challenges when doing so. 

In this film, Wolt parodies the way customers "steal" time and emphasizes the humor in the tricks we use to do so. And then tells them: When you really want to "steal" time, shop at Wolt.