In-House Creative Explored At 2026 BRAND-SIDE Conference

Aug. 06, 2026

The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2026 conference, taking place September 30-October 1 at the Hyatt Centric in downtown Nashville.

The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand.  The event focuses on the inner dynamics of best-in-class in-house creative departments, and provides an inside look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market.

Among the confirmed speakers to date at this year’s BRAND-SIDE are:

• Joanna Berliner, Head of Creative, Wayfair Studio, Wayfair
• Taylor Erin, ECD, Instacart
• Alyssa Georg, ECD, Head of Creative Integration, Expedia Group
• Sophie Gold, Founder, Eleanor
• Rikki Heinecke, Director of Production, Sturdy.
• Ravid Kuperberg, Partner, Trainer, Mindscapes
• John Long, ECD, Digitas
• Jean Morrow, Group Creative Director, Coinbase
• Nico Poalillo, Director of Development, Sturdy.
• Jay Russell, CCO, EVP, GSD&M
• Otis Stroud, II, Brand Creative, US Card, Capital One
• Matt Watson, CCO, Sips & Bites & Pepsi EU

Sessions will cover topics such as how to establish a strong in-house creative culture, the best ways to steward a brand internally and also work seamlessly with external agency partners, and more. The overarching focus of the conference is on inspiration, connections, and practical applications to improve in-house creative teams and their output.  

Registration for BRAND-SIDE 2026 is now open.  The One Club members receive a $200 discount.

More information and registration is available on the BRAND-SIDE 2026 website.