Hyundai And Arena By Havas Present "Drinks lie", The New Awareness Campaign

May. 02, 2022

With the aim to raise awareness about the importance of not drinking alcohol when driving, "Drinks lie" campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol.

This is how Drinks lie's campaign was born, a powerful campaign that found a graphic resource that has a lying effect by seeing things through the glass. In the graphics, this effect produces remoteness, such as the perception that a person may have when driving under the influence of alcohol.

Mauricio Fernandez Maldonado, CCO of Havas Group explained:

"Together with Havas Intelligence area, we discovered that one of the many things that happen when we drink alcohol is that our sense of confidence rises, we feel more confident about our actions, and the often-used phrases such as "nothing will happen to me" or "I can handle anything" appear. It is one thing to do something embarrassing that we can later laugh about, but if we are behind the wheel and cause an accident, there will be nothing good to say."

 

Claudio Ortiz, General Manager of Hyundai Motor Company Peru said:

"Contributing as an automotive brand to develop a culture of responsible driving is an important objective for Hyundai Peru. As car suppliers, it is a priority for us to help raise awareness in society about the importance of not drinking when driving. Driving requires awareness, responsibility, and empathy with others."

 

This campaign is part of the social responsibility communication that Hyundai carries out, in this case, it addressed a problem that unfortunately is still current in Peru and many other countries around the world.