High Noon Hosts First-Ever "High Noon Pro-Am" Golf Experience With Two-Time Basketball Champion J.R. Smith

Aug. 15, 2024

As golf culture continues to modernize and appeal to new, younger audiences, Spirit of Gallo’s High Noon is embracing this fresh evolution and helping consumers enhance their traditional day on the links. That’s why High Noon, the #1 spirits brand by volume and golf course staple, is teaming up with two-time basketball champion, turned golf podcaster and fanatic, J.R. Smith, to host the "High Noon Pro-Am" contest, in which one lucky winner and two friends have a chance to win a once-in-a-lifetime round of 9-hole golf to be played alongside J.R.

Fans eager to score a chance to tee off with J.R. Smith and get outfitted with the all-new premium High Noon and TravisMathew apparel collection, can comment on High Noon and J.R.'s Instagram post HERE now until August 28, sharing how a round of golf with J.R. paired with a cold High Noon will elevate their game, on-course style, and their hard seltzer experience.

Brandon Lieb, VP of Spirit of Gallo said:

“High Noon celebrates the camaraderie, style, and joy of spending time with friends both on the course and in the sun. We’re excited to elevate a day on the golf course for our fans, and who better to do it with than J.R. Smith as the host of our inaugural ‘High Noon Pro-Am’.”

 

J.R. Smith said:

“For me, the best days on the golf course are all about good vibes with friends and cold High Noons, and that’s exactly what we’ll bring to the High Noon Pro-Am. I’m excited to share insider golf tips with my new-found teammates for the day while sinking a few birdies and enjoying some 19th hole High Noons.”

 

For more information on the growing High Noon family, including consumer favorites like High Noon Vodka Seltzer, Tequila Seltzer, and the recently released Vodka Iced Tea, visit HighNoonSpirits.com or check them out on Instagram.