Hermes Launches Beauty. Here. Now. Directed by BIRTH's Christopher Anderson

Jul. 16, 2021

Award-winning director Christopher Anderson’s latest campaign Beauty. Here. Now. for Hermès Beauty is launched today. The print campaign was captured by Shanghai-based photographer Nick Yang.

The iconic French luxury brand first ventured into cosmetics in 2020 with its Rouge Hermès lipstick collection. Anderson’s Beauty. Here. Now. film gives a new echo to this global campaign.

Anderson, with his production company Birth LX, uses a minimalist, neutral palette which hints at the previous two spots while reinventing the former aesthetic.

Dramatic architectural lines and shadows of the Shanghai location provide a clean, minimalistic setting which features models Chu Wong, Cai Guannan and Liu Huan. This striking visual alignment perfectly complements the design of the Rouge
Hermès refillable lipstick cases in lacquered, polished and brushed metal, created by Pierre Hardy and presented in the iconic Hermès orange box.

The 60-second Beauty. Here. Now. spot is accompanied by a print campaign by photographer Nick Yang.  Both campaigns are for the Chinese market exclusively.