Havas Takes E-Commerce and Retail Media to New Heights with Channel Bakers Acquisition

Feb. 04, 2025

Havas announces the acquisition of a majority stake in Channel Bakers, an award-winning e-commerce media agency and leader in retail media innovation. The addition of Channel Bakers reinforces the performance and e-commerce capabilities of Havas Media Network's global e-commerce proposition, Havas Market, delivering incremental growth for clients by harnessing the synergies between paid performance, retail media and content.

By integrating Channel Bakers’ specialized expertise into Havas Market’s robust performance practice, this addition enhances Havas’ capability to seamlessly converge creativity, media, and commerce technology into one powerful offering. Channel Bakers retains its brand identity while joining Havas Market’s global portfolio under the leadership of Greg James, CEO of Havas Media Network North America, with Joshua Kreitzer continuing as CEO of Channel Bakers. 

Founded in Los Angeles in 2015, Channel Bakers today boasts a global team of 80 people spread across four continents, including a significant presence in both Asia Pacific and Europe. The company has built its reputation on helping innovative brands find the right audience at the right time, telling their stories to drive sales and create lasting value. As an Amazon Ads Advanced Partner, the agency leverages its deep insights and decades of talent experience to help clients maximize revenue and scale their e-commerce strategies. Their strategic partnership with Walmart and other retailers also enables them to help clients expand their retail and e-commerce footprint. Its client base spans multiple verticals from consumer electronics, apparel, and consumer packaged goods. 

Yannick Bolloré, CEO of Havas, stated:

“It is my pleasure to welcome Josh and the amazingly talented team at Channel Bakers to the Havas family. This majority stake acquisition signals our unwavering commitment to helping clients seize the immense potential of commerce transformation. The team at Channel Bakers brings unmatched expertise in retail media and e-commerce, enabling us to provide innovative strategies that help brands surpass their competition, grow audiences, and drive sustainable growth. Together, we are creating new possibilities for our clients to thrive in the ever-changing commerce landscape.” 

 

Joshua Kreitzer, Founder & CEO of Channel Bakers, added:

“At this time of tremendous innovation at Channel Bakers, we are thrilled to take it to the next level by joining the Havas family. This partnership unlocks significant potential for our clients by combining our retail media expertise with Havas’s power and legacy. Together, we can accelerate client success, empowering brands to achieve their business goals and grow in ways previously unimaginable.” 

 

Greg James, CEO North America for Havas Media Network, stated:

“Channel Bakers is a powerful addition to our Havas team. Josh and his team have built something exceptional, and their expertise positions us to deliver unique advantages for our clients. This partnership not only transforms and reinforces our Havas media mix offerings but also allows us to scale our e-commerce capabilities and Havas Market practice exponentially. This acquisition ensures our clients, established or emerging, have access to the most advanced, connected retail media solutions in the market.”