H+ Launches its H+ Intelligence Planning Platform to Accelerate Sei-Katsu-Sha Centered Marketing in ASEAN

Dec. 13, 2024

Hakuhodo Inc. and Hakuhodo DY ONE Inc. jointly established the global strategic network H+ (H Plus) (Note 1) in 2020. Since its inception, H+ has continued to expand, with 24 companies across nine countries working together as a unified team and achieving numerous results. Now, to further strengthen digital transformation (DX) in these countries, H+ has launched H+ Intelligence, a new planning platform to accelerate business growth for companies in ASEAN using sei-katsu-sha– centered planning. The new platform will be offered first in Thailand, Indonesia, and Vietnam.

H+ Intelligence is a new system and structure designed to realize Hakuhodo’s Sei-katsu-sha Insight (Note 2) philosophy at a higher level and to further advance planning. It provides an environment and framework for accessing anonymized and diverse sei-katsu-sha data. By leveraging AI-powered analytical platforms, it enables more vivid sei-katsu-sha insight and facilitates advanced planning.

Examples of New Value Provided by H+ Intelligence

• (Including Group collaborations)

By analyzing data on sei-katsu-sha using the human capabilities of highly experienced and knowledgeable strategists in combination with AI technology, H+ Intelligence can reveal sei-katsu-sha insights and the true intentions behind sei-katsu-sha’s behaviors more precisely than ever before.

• Cross-country sei-katsu-sha insights

Extract and compare behaviors and emotions toward the same topic from sei-katsu-sha in different countries to uncover insights.

• Discover the brand’s unique identity

Analyze brand assets and online information using AI to highlight the characteristics of the brand.

• Explore the potential culture and values of sei-katsu-sha

Analyze sei-katsu-sha’s emotions and their deep contexts from social media posts.

• Extract new insights from conversations with virtual sei-katsu-sha created with generative AI

It is possible to dig deeper into insights through dialogue with virtual sei-katsu-sha.

H+ has established strategic partnerships and investments with many partner companies to advance their marketing DX and media DX, enhancing effectiveness across four key areas: advertising, owned media, commerce, and CRM. It built and expanded the H+ Growth Ecosystem to evolve companies marketing activities and promote business growth.

‍H+ Intelligence functions as the core of the H+ Growth Ecosystem. It conducts sei-katsu-sha insight analysis combining Hakuhodo proprietary data, the client’s first-party data, and platform operator data to analyze sei-katsu-sha insights according to the objective. Leveraging the Hakuhodo DY Group’s global network and focusing on the four key areas, we enhance the evolution of companies’ marketing activities and promote business growth.

In its Medium-Term Business Plan (Note 3) starting in fiscal 2024, the Hakuhodo DY Group lays out its goal of transforming from a traditional group of advertising companies to a creativity platform. With sei-katsu-sha–centered creativity as its edge, the Group aims to generate new relationship value. Moving forward, H+ will continue expanding the H+ Growth Ecosystem, working to solve business challenges in the APAC region both within and outside the Group.