Gupta Media Bolsters User Acquisition Expertise with Appointment of Ana Penicaud

May. 20, 2024

Gupta Media, a leading digital marketing agency specializing in performance media, today announced the appointment of Ana Penicaud as their new Account Director. Penicaud brings over 11 years of experience in digital media marketing, with a proven track record of devising data-driven strategies that drive user acquisition and growth.

Gupta Media founder Gogi Gupta said:

"We are thrilled to welcome Ana to the Gupta Media team. We were impressed by her ability to translate data insights into actionable strategies for some of the biggest clients in the industry, and she brings a valuable mix of experience and leadership to the team."

 

Throughout her career, Penicaud has consistently exceeded expectations. At M&C Saatchi Performance, she led a team responsible for creating comprehensive mobile and digital media strategies for clients including Audible and FanDuel. Prior to M&C Saatchi Performance, Penicaud held leadership roles at ReachMobi and iProspect, where she consistently delivered impressive results for clients including Hulu, Expedia, Amazon and Microsoft’s Minecraft.

Penicaud said:

"I am excited to join the Gupta Media team and bring my passion for data-driven marketing to an already exceptional group. At the heart of digital marketing is the ability to understand and utilize data to not just meet, but exceed, client expectations. I look forward to leveraging my experience to drive innovation and growth within the agency and deliver outstanding results for our clients."