Great Guns Signs AICP Best New Director Adam Morse

Mar. 19, 2025

Great Guns has signed AICP’s Best New Director, Adam Morse. The filmmaker, actor, and writer joins for representation in the UK, US, Middle East, and Asia.

Adam’s vibrant aesthetics and versatility can be witnessed across multiple long and short formats, including live-action, models and miniatures, sports choreography, high-speed car sequences, CGI, and animation. 

Airing in over 80 countries, he’s directed brand films and high-end commercials for the likes of Puma, GSK, McLaren, and most notably Google Pixel, with a viral Super Bowl spot viewed over 50 million times on YouTube alone. These have been met with critical acclaim from major publications including Forbes, People Magazine, and Huffington Post. 

In the long form, Adam’s directorial feature debut – indie psychological thriller, ‘Lucid’ – was nominated for the Michael Powell Award at the 72nd Edinburgh International Film Festival and won Best Director at the Gold Movie Awards. Starring Billy Zane of ‘Titanic’ and British actress and fashion icon Sadie Frost, Adam has since gone on manage big budget productions with further celebrity talent including music legend Stevie Wonder, former Manchester United star Raphaël Varane, and World Cup winner Olivier Giroud. 

A staunch advocate for others with disabilities, Morse founded the non-profit organisation Crystal Vision Foundation to support disabled artists aspiring to break into the entertainment business. He was recently honoured by the DP 100 in the Visual Arts category as one of the 100 most influential people creating social impact, and is set to star as the subject of a new documentary about his unique journey. 

Adam commented: 

“There are many reasons why I feel proud, excited, and grateful to be with Great Guns. Signing with this fantastic company feels like I'm joining a loving family who truly believe in me, the vibe is completely authentic and the team are fully aligned with my ambition. I'm working to become the biggest director in advertising and I'm fortunate now to be surrounded by people who are ready to make this a reality with me.”

 

Laura Gregory, founder and CEO at Great Guns, added:

“Adam is that rare, exciting talent who approaches filmmaking from a truly unique perspective, constantly breaking barriers as both a director and accomplished actor, and we couldn’t be more thrilled to welcome him to the Great Guns family.”