Goodness Named DTC Agency Partner for OREO DTC

Jun. 25, 2024

Marking an exciting new era for the beloved cookie brand, OREO® DTC has chosen digital commerce agency Goodness as its Direct-to-Consumer Agency Partner. The partnership will see Goodness lead Oreo.com’s growth into a robust ecommerce platform, leveraging new technologies and strategies that inspire memorable moments of joy and delight.

First introduced in the U.S. in 1912, OREO® has become the world’s top selling cookie, enjoyed in more than 100 countries. As the brand looks to foster an even closer relationship to its global fans, Goodness will be tasked with applying its DTC expertise toward building a comprehensive online world. Using insight-driven strategies, they’ll collaborate to make it easier than ever to experience more than 100 varieties of OREO® cookies and countless other products.

Goodness COO Donald Fierros explained:

“OREO® DTC came to us with a clear vision for strengthening its relationship with its fans and driving growth. Through using our decades of expertise in modernizing platforms and understanding the modern DTC ecosystem, we knew we had the right tools to help them reshape their entire ecommerce approach.”

 

Goodness’s first tasks will be to update Oreo.com’s tech infrastructure and refine OREOiD – the brand’s popular custom cookie creator – with additional developments in the coming months.

No stranger to collaborating with Mondelēz International brands, Goodness is also a longtime partner of CLIF Bar, acting as their digital agency for over 10 years. For their work, they were named “Best In Class” for DTC by leading global market research company Forrester.

Goodness CEO Ryan Vanni said:

“OREO® DTC believes its growth ambitions will be achieved by strengthening its experience with their consumer. Similarly, Goodness believes in putting the user first. Experiences that serve the consumer first and foremost always deliver the greatest impact. This simple philosophy is what makes OREO® and Goodness so perfectly matched. We both understand that if you deliver joy, growth will follow.“