Go.Compare and Hearts & Science Renew Partnership for a Further Three Years

Jan. 24, 2025

Comparison site Go.Compare will extend and expand its long-running partnership with media agency Hearts & Science for a further three years from January 2025.  

This agreement will see the expansion of the scope of services the agency provides to Go.Compare, with the contract embedding an agile future-fit model, taking advantage of OMG’s Agency as a Platform approach that pulls in the best expertise into a dedicated Go.Compare model. It will also see the agency provide support for Go.Compare’s owners, Future Publishing, delivering strategic insight and guidance on consumer and marketplace trends to support Future develop and evolve their commercial offering.

A client since 2019, this agreement builds on an agency partnership that has received industry recognition from awards bodies including Media Week, Campaign Media and The Sponsorship Awards, as well as a Cannes Lions shortlist, and most recently a Silver for Long Running Media Campaign at The Drum Awards, 2024.

This approach delivers integration of planning, buying and execution across channels, platforms and marketing disciplines all driven towards Go.Compare’s three-year growth plan. Hearts & Science has also introduced an integration lead that sits at the heart of the team to ensure seamless coordination across specialist teams.  

Paul Rogers, Marketing Director, Go.Compare said of the renewed appoint:

“In a highly competitive market, Hearts has helped us transform our approach to media. Not only has the team consistently delivered industry leading media buying in a highly competitive market, but they have also brought new thinking and innovation to create competitive advantage, ensuring we are future facing and able to adapt to the changing ways people consume media. This, coupled with their expertise in driving change in our effectiveness culture has allowed us to successfully focus on growth for both the short and long-term. Getting that balance right is critical to Go.Compare’s long-term success. We’ve extended our partnership with Hearts & Science because we know the new model offers us the right support to continue to evolve, empower our marketing team, and ultimately help us deliver business growth.” 

 

Garrett O’Reilly, CEO at Hearts & Science, added: 

“Go.Compare is one of our longest-established clients in the UK. Together we’ve seen the brand go through transformational change, relaunch as ‘Go.Compare’ and navigate the powerfully distinctive Gio Compario in new ways, most recently through the launch of Feel the Tache campaign, to help drive brand growth in a crowded and competitive sector. The extension and expansion of our partnership for another three years will allow us to continue to steer where the brand goes next and deliver growth to the business. The scope of our work with Go.Compare has evolved organically to bring specialist capabilities into the team. As the current contract concluded, we have created a new, future fit model that aligns our expertise with Go.Compare’s future objectives.”