Gisele Bundchen Opens "Portals" to Global Banking in C6 Bank Push

Feb. 25, 2026

A pioneer in offering a global account with balances in U.S. dollars or euros, C6 Bank is launching its first advertising campaign of 2026 to present the advantages of its international account for both individuals and businesses. The film, created by Tech & Soul, highlights the benefits of the C6 Global Account and stars model and entrepreneur Gisele Bündchen.

Produced by O2 Filmes, the film shows Gisele crossing through portals into different settings that allude to iconic landscapes around the world, representing the possibilities offered by C6 Bank’s global account. As she guides the narrative, she delivers the message: “With C6 Bank’s global account, you can transfer dollars and euros between accounts as easily as a Pix. Traveling the world like this is extraordinary, isn’t it?”

Alexandra Pain, CMO of C6 Bank said:

"With this campaign, we worked on the idea that our global account simplifies the financial experience abroad, opening doors to the entire world. The image of portals perfectly translates what clients can experience by taking advantage of the benefits of the C6 Global Account."

 

The film continues the financial brand’s new phase, which introduced the tagline “For an Extraordinary Life” in mid-last year and has since been featured in the bank’s advertising pieces. The new concept reinforces the idea that access to a premium banking experience can be democratized.

Today, C6 Bank offers clients two foreign currency services, all within the same app. One is the C6 Global Account, which allows customers to hold, receive, and send U.S. dollars or euros, as well as make purchases in physical and online stores abroad using an international debit card. The other is C6 Global Invest, an investment account with a balance in U.S. dollars that enables clients to invest in international variable-income and fixed-income assets.

The commercial, titled “Portals,” will run on free-to-air and pay TV, radio, digital platforms, OOH, and websites.