Gerety Awards Presents: Gerety Talks with the team of Never Just A Period-Craft Grand Prix Winner

Mar. 24, 2026

For this special edition of Gerety Talks, we welcome the team behind one of the most talked-about campaigns of Gerety 2025: Never Just A Period.

Awarded the Craft Grand Prix (Art Direction) along with 5 Golds and 2 Silvers, the work stood out for its emotional depth, bold storytelling and meticulous craft — showing how powerful creativity can reshape conversations around taboos that affect millions of people every day.

Joining us for an open and candid discussion:

• Nadja Lossgott — Joint Chief Creative Officer, AMV BBDO
• Luciana de Azevedo Lara — Senior Global Brand Communications Manager, Libresse/ Essity

Together they will take us behind the scenes of the campaign — from the original idea to execution — and explore how long-term collaboration between brand and agency can lead to work that resonates culturally, not just commercially.

What we’ll explore

• The thinking and craft behind the award-winning work
• Breaking taboos through creativity
• Building brave client-agency partnerships
• Audience reaction and cultural impact
• Lessons for creatives and marketers today

Whether you’re a creative, strategist, marketer or simply passionate about meaningful storytelling, this session offers a rare look inside a campaign that proves advertising can do more than sell — it can shift perception.

Live link here: