Gerety Awards Presents: Gerety Talks with Jacquelyn De Jesu, Founder and CEO of DEEJAYZOO

Dec. 26, 2022

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight and at the centre of the conversation for a refreshing take on what leadership looks like. Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”. The Gerety Awards brings together a jury to select the best in advertising that resonates most with a female audience, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

Jacquelyn De Jesu is the Founder and CEO of DEEJAYZOO, a female-focused design and innovation company. Her first product launch, flagship brand, and team's current focus is SHHHOWERCAP, a fashion-forward reinvention of the shower cap that has been optimized for both form and function. As an advertising creative Jacquelyn spent over a decade building brands at some of the world’s top agencies (BBDO, Saatchi & Saatchi, Co: Collective, 360i, HUGE) She has lead the creative work on accounts across a range of categories such as YouTube/Google, VICE, Altoids, 5Gum, Orbit, Midol, Cheerios, Miller Lite, Olay, and Clinique. Throughout her career, Jacquelyn has been driven to create disruptive ideas by finding power in simplicity and a beautiful execution. In 2013, she channeled this same passion and set out on a mission to create a shower cap that wouldn't feel like a sacrifice of aesthetics or functionality. After over a year of meticulous development, SHHHOWERCAP was born. In less than two short years, her patented invention has grown into a multimillion-dollar company. The unparalleled growth of SHHHOWERCAP has been fueled by the power of thoughtful design in both the brand and the product itself. She has been featured in VOGUE, FastCompany, The New York Times, FORBES, Co: Design, PSFK, Allure, Wired, Nylon, InStyle, ELLE, TheDieLine, Refinery29 and more.