Game Launch: NARS, Play Your Power by makemepulse In Process

Oct. 26, 2022

Digital design and creative production studio makemepulse specialise in innovative immersive experiences.Their creative ambitions, and embrace of the storytelling possibilities afforded in the digital space, have seen them team up with NARS for the launch of their new Play Your Power campaign with an exclusive online game fueled by pigment and performance, where speed and style hit the streets.

Sarah Cutler, Chief Growth Officer said:

“We were thrilled to collaborate with NARS on this project. The last few years have proven that the gamification of beauty and fashion brand campaigns can yield great results with customers and it was a pleasure to design such a game for the launch of their new Powermatte lipstick range.”

Made using webGL rendering technology and inspired by the brand’s aesthetic for this campaign, the game is set in Powermatte-ropolis, a neon drenched futuristic town where the skyline is made of lipstick looking buildings.

Users can choose to play with one of three players each based on different shades of available lipsticks from the Powermatte range: Dragon Girl, Too Hot To Hold and American Woman. Furthermore each player has its own associated super power, in keeping with the brand’s Play Your Power theme. The aim of the game being to earn the highest score and make it to the top of the Power Players List