Fuse Appointed as UFC's Official Retained PR Agency Across the UK and Ireland

Apr. 16, 2026

Global sports and entertainment marketing agency Fuse has been appointed as UFC’s retained PR agency across the UK and Ireland. 

The announcement comes as UFC, the world’s premier mixed martial arts organisation, continues to strengthen its presence in the region, recently returning to London for UFC FIGHT NIGHT: EVLOEV vs MURPHY at The O2 on Saturday 21st March.

Fuse has been working with UFC over the past few months to help strengthen the cultural relevance of athletes, drive local event excitement and expand the UK’s MMA audience though targeted PR activity, which involves managing the organisation’s day-to-day press office and placing regular athlete interviews around major fights, whilst overseeing media operations across UK-based events and media days.  

Since the partnership began, Fuse has placed over 90 media interviews with 30+ athletes. Highlights include a London based press day with fan-favourite Paddy “The Baddy” Pimblett ahead of his interim lightweight title fight in January - working alongside the likes of GQ and Men’s Health to help take the sport to new audiences. 

Luke Bliss, Managing Partner, PR & Creative at Fuse said: 

“We’re delighted to be working with an international powerhouse like UFC to help them achieve their comms objectives in the UK and Ireland during an incredibly exciting stage in the sport’s growth, and we look forward to supporting their continued rise.”