For 1st April, Burger King Belgium Deliver In a McDonald's Bag

For 1st April, Burger King Belgium Deliver In a McDonald's Bag

Apr. 02, 2021

Imagine yourself comfortable on your sofa ordering a BURGER KING®. Your one dream is that it’s delivered as quickly as possible so you can savour your WHOPPER®. So how would you react if you received a McDonald’s bag instead?

We know, it’s a little harsh… But with the help of his agency Buzzman, this is exactly what BURGER KING® Belgium, decided to do when delivering orders all over Belgium.

No need to panic, it was just an April Fool’s Day! Once opened, the bag inside contained the original BURGER KING® order with a little message: “Got ya! Enjoy your meal and Happy April Fool’s Day”. We don’t mess with our burgers.

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