Fishbites Expands Partnership with Unruled Amid Accelerated Growth

May. 18, 2026

Fishbites, a pioneer in scented bait innovation, has expanded its partnership with Unruled, a marketing agency specializing in the outdoor lifestyle category, as the company continues to build momentum and scale its business.

Originally engaged to support distribution and sales growth for its catfish bait products, Unruled’s role has quickly evolved into a broader strategic partnership. The agency now supports Fishbites across marketing strategy, research, planning, media, and Amazon marketplace optimization, helping position the brand for its next phase of growth.

For 25 years, Fishbites has been busy revolutionizing the fishing industry with its game-changing brand of scented baits and lures. As demand for its products continues to grow, the company identified the need for a more integrated marketing approach to unlock new opportunities across retail, e-commerce, and brand visibility.

Scott Brandon, CEO of Unruled said:

“Our initial focus was on expanding sales and distribution of Fishbite’s catfish bait, but it quickly became clear that the opportunity was much bigger. Fishbites has built an incredible product line and a loyal following over the years. We’re excited to help them unlock their full growth potential by bringing a more strategic, connected approach to their marketing.”

 

The partnership reflects Fishbites’ commitment to investing in long-term growth and building a stronger, more unified presence in the marketplace.

Mike Carr, Marketing Director at Fishbites said:

“From day one, the Unruled team has felt like an extension of our own. They understand our category, our customers, and where we want to go as a brand. What started as a focused engagement has grown into a true partnership, and we’re excited about what we’re building together.”

 

As Fishbites continues to expand its footprint, the company sees marketing as a key driver of its future success—fueling both brand awareness and sales across channels.