Fintech Plum Tunefully Sorts Everyday Finance Conundrums in New Brand Campaign

Oct. 11, 2024

Research by Plum and Flying Object found that people are aware they could be setting aside more, or that their savings could be earning more interest, but are held back from acting by inertia, procrastination, or fear of getting it wrong. As a result, millions of people are effectively leaving money on the table, sticking with low-interest saving accounts despite today’s high-interest economic climate. But using Plum makes saving simple and stress-free, leading to the straightforward, proactive campaign idea of Do It With Plum. 

The campaign comes hot on the heels of the smart money app’s successful £16m Series B fundraise, and will roll out in the UK, Greece and France. Plum has over 2 million users across 10 European markets, mostly in the UK and France, and has over £1bn of assets under management. As well as high-interest savings accounts and ISAs for UK customers, Plum offers investing through share trading or ETFs in the EU, and an innovative range of savings automations, from round-ups to putting aside money for rainy days on days when it rains. 

Flying Object led the strategy and creative for the campaign, working with video production company Storm and Shelter, and director Josh Bennett, on the video ad and catchy song. Media for the campaign, which will roll out across online video, out-of-home, digital and print, was planned in-house at Plum, with Talon Outdoor supporting on out-of-home planning. 

Head of Brand & Product Marketing, Jack Cully at Plum said:

“Plum was launched in 2016 as a chatbot, but it’s grown into the ultimate smart money app, helping customers grow their money for life. We wanted to tell the world how Plum could help them, so we needed a big, bold, memorable creative idea that told customers directly that they can do it with Plum. That’s exactly what Flying Object delivered with this exciting campaign. We can’t wait to share it with the world.”

 

Tom Pursey, Creative Director and founder at Flying Object said:

“It’s amazing how many of us simply put off sorting out our finances and growing our savings - especially at a time when everything is getting so much more expensive. We hope this campaign gives people a nudge to tick that item off their to-do list and reap the rewards. We chose a song to show how easy it is to do it with Plum: sorting your finances doesn’t have to be a chore - automate it and do it in minutes.”