Fairy non-bio appeals to anyone with sensitive skin in new campaign from Leo Burnett London
Aug. 01, 2017
Fairy Non-Bio, long known and trusted for being the best laundry brand for a baby’s sensitive skin, is broadening its reach to appeal to anyone with sensitive skin in a new campaign created by Leo Burnett London through the consolidated PG One team.
Set to the nursery rhyme ‘Head, Shoulders, Knees and Toes’, the TV commercial features babies, younger children and adults of a range of different ages.
The campaign, which breaks on TV on August 1st, will run on TV and online nationally for six months.
Lindsay Schmauss, Associate Brand Director at Procter & Gamble, says:
“We are excited to go on-air with communication that speaks from the heart of Fairy equity about this well-loved brand, voted #1 detergent for sensitive skin by UK consumers.”
Related News
Vodafone and Leo UK Launch new "Vodafone SuperMobileTM" campaign to Help the Nation Feel Unstoppable
Starring Roman Kemp, the work uses action-movie tropes to bring the feeling of being unstoppable to life
Leo UK and Premier Inn Bring "You Know What You're Getting" to Pride
Running from 28-31 August, the campaign extends Premier Inn's "You Know What You're Getting" platform through a series of contextual placements
Leo UK and Skoda Put the "Shhh" into Skoda in Nationwide Campaign
Building on Skoda's playful brand platform, the campaign transforms the hacek above the S into a creative device
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon