EE and Saatchi & Saatchi Unveil New Creative as Part of "Curfew" Brand Campaign

Sep. 10, 2024

EE is expanding its new brand campaign, Curfew, with the launch of additional out-of-home creative assets, by Saatchi & Saatchi London. The OOH goes live today across London.

This latest phase of the campaign highlights how EE’s ultra-secure broadband and ultra-safe mobile services keep families connected at home and on the go. The OOH placements, which will appear nationwide, will reinforce EE’s commitment to providing uninterrupted connectivity, no matter where customers are.

The creative concept is rooted in the insight that EE plays a vital role in ensuring families stay connected wherever they are. Featuring authentic, selfie-style shots of kids travelling home on the bus and hanging out with friends, the visuals emphasise the peace of mind that comes with being an EE One customer- where unlimited data means you are always connected.

The creative reflects EE’s vision of building the network of the future, empowering families to share experiences seamlessly across all devices. Video calls are a great way of keeping in touch for teens and parents - whether you’re sharing good news, having a tough time, or just letting them know you’re on your way home. For this campaign, EE turned its billboards into giant video calls, with bold headlines and clever use of UI to land EE branding.

EE One simplifies network management, allowing customers to easily control all their connections in and out of the home under one plan. For more information, visit ee.co.uk.