E-Bike Brand Euphree Launches City Robin X+ Model Campaign

Jul. 14, 2023

Full-service media agency Modern Formula (MoFo) has designed a digital creative and paid social campaign for Instagram and Facebook to support the launch of e-bicycle company Euphree’s City Robin X+, an e-bike that is billed as "Better, stronger, and more comfortable." 

Euphree is a practical e-bike alternative for eco- and cost-conscious consumers who are tired of paying for insurance, oil changes, gas, Ubers, parking, and all other costs associated with owning a car. The City Robin X+ may serve as a commuter alternative or a relaxing comfortable cruiser ebike to get out on greenways and bike paths.  

The City Robin X+ comes equipped with a 48v, 500W Bafang hub motor, Tektro hydraulic disc brakes, Kenda 27.5 x 2.1 hybrid tread line, 7-speed drivetrain, aluminum alloy frame with an integrated battery, and intuitive torque sensor technology. The City Robin X+ retails for $2,099.

The goal of the ad campaign is to create awareness for the upscale bike brand and model. It is marketed to people 40+ of any gender for light biking, local commuting, or even delivery thanks to generous baskets.

Euphree founder Daniel Basaldua said:

"The City Robin X+ is in a class of its own at this price point. We took countless customer feedback into consideration and refined this model to be significantly differentiated versus our competitors.  This is the most comfortable ebike you can ride."