Dos Equis' Go For Dos Campaign Evolves with Disney

Aug. 27, 2025

As you might recall, last season Dos Equis challenged fans to "Go for Dos" in a national campaign celebrating (and advocating for) the two-point conversion, the higher-stakes, higher-reward after-touchdown option that is football’s perfect metaphor for living boldly and never settling.

This year, the campaign is back, with a new series of spots starring ABC/ESPN’s Chris Fowler that you can see here, and an even bigger integration into game broadcasts that will see Dos Equis calling out 2-point attempts across ESPN, ABC, SEC and ACC Network broadcasts this year.

Last year, two-point conversions during ABC, SEC Network and ACC Network broadcasts featured special “Go for Dos” graphics and digital signage. Fans loved seeing Dos pop up at critical moments like this, and this year the brand will be even more ever-present when teams “Go for Dos,” as the expanded partnership is expected to cover nearly two-thirds of broadcast 2PCs this year (up from just under half a year ago). When teams “Go for Dos,” fans are going to see Dos Equis.