Disney First Interactive Email Wordsearch for Disney in Encanto Campaign

Sep. 01, 2022

Disney is sending its first interactive wordsearch email in celebration of Encanto. Armadillo, the Bristol-based CRM agency, created the in-email wordsearch. Previous interactive email examples from Armadillo and Disney include quizzes, games, and unique carousels – wordsearches never seen in Disney emails before now. 

With the knowledge that fans of Disney enjoy taking part in quizzes, polls and other ways to show they know the film inside out, users are asked if they have a "gift for wordsearches" and upon completion of the word search, are warmly welcomed into the magical family Madrigal. Armadillo achieved interactivity in email using pure HTML and CSS. Inputs, labels and animation are the key elements to making this work.  

The wordsearches were achieved using a table-based grid to display the content. All the correct letters in the table could be clicked on turning the cell grey. Once all correct letters for the word are selected the whole word is then highlighted. At the same time, a strike-through and highlight appears on the question. This provided a great user experience as its clear which questions have already been answered.

Rob Pellow, Innovation Director at Armadillo commented:

“Interactivity in email is a huge opportunity to reduce the engagement barriers with your audience. Whether that’s allowing them to more easily explore your product, better understand your content, or just giving them something fun to play with. It also allows you to get a better picture of what content they find valuable or interesting. Our Development team at Armadillo don’t believe in “can’t” when it comes to email and are constantly proving that there are no real limits to what is achievable within this channel."

 

Armadillo is able to track the engagement by using tracking pixels that get activated when a letter is selected, and when all correct words have been found.