Dirt & Glory Media Unites ellaOne and Brook in Award-Winning UK Schools Campaign

Dec. 18, 2025

Dirt & Glory Media has partnered ellaOne, the UK’s best-selling morning after pill, with Brook, the leading sexual health charity for young people, to launch a major national education initiative designed to combat widespread myths and misinformation about emergency contraception.

The partnership follows new research commissioned by ellaOne, revealing a “contraception knowledge crisis” among 16-24 year olds across the UK. The study of 2,001 sexually active young people found that 91% have had unprotected sex, yet only 32% understand how the morning after pill actually works. Half of respondents incorrectly believed it prevents implantation, while over a quarter described it as a “mini-abortion.”

Against this backdrop, and with social media rising as a primary (and often unreliable) source of health information, Dirt & Glory Media developed and delivered an integrated campaign bringing together ellaOne and Brook in a first-of-its-kind collaboration focused on improving young people’s understanding of modern contraception.

As part of the campaign, Brook has launched its updated national contraception teaching module - the first major update since 2016 - equipping 44,000 registered RSE teachers and educators with clear, inclusive, and factually accurate resources that reflect the realities of young people’s lives today.

Campaign objectives include:

• Challenging myths and misinformation about emergency contraception
• Destigmatising the morning after pill
• Empowering educators with modern, inclusive training resources
• Improving young people’s ability to critically assess online content
• Supporting government updates to the RSHE curriculum
• Giving young people the knowledge and confidence to make informed choices after unprotected sex

Nigel Brown, Founder, Dirt & Glory Media, said:

“The data paints a stark picture: young people are navigating sex, relationships and contraception in the age of TikTok - and they’re doing it without the information they deserve. We brought ellaOne and Brook together because solving this requires both education and communication working hand-in-hand. This partnership shows what happens when a brand and a charity unite with a shared mission: real-world impact in classrooms, improved understanding, and ultimately safer choices for young people across the UK.”

 

Emma Marsh, Marketing Manager, Women’s Health Division, Perrigo, added:

“ellaOne’s mission has always been to empower women and people with uteruses with clear, accurate, and stigma-free information about the most effective morning after pill. But misinformation spreads fast and far too easily - especially online - and too many young people rely on myths, not facts, when it comes to emergency contraception. Working with Dirt & Glory Media and partnering with Brook allows us to help close this knowledge gap, giving teachers and young people the tools they need to make informed decisions about their sexual health.”