Creative Studio When We Were Kids Becomes kids

Sep. 10, 2024

Founded by two childhood friends, Jerome Banadiner and William S. Touitou, When We Were Kids has been a creative studio for over ten years, thriving in advertising, fiction, and documentary production.

Today, kids is becoming exclusively a production company for commercials and music videos, with the aim of supporting agencies, advertisers, and artists in increasingly ambitious and creative projects.

Rooted in their sports and lifestyle DNA since the beginning, kids now intends to expand its expertise into new projects, with a new roster of talent.

New chapter, new name, new visual identity, and new website: kidsparis.tv

Benjamin Benhamou Grabli and Sylvie Lemonnier-Simoes, two new producers who joined the team a few months ago, symbolize this change in scale and new energy. Under their leadership and in close collaboration with the two founders, Jay and Will, this new chapter comes to life!

More than just a production company, kids is a family, a team, a group, proudly upholding a collective vision, ethics, passion, and creative goals.

This new chapter is also an opportunity for the founders to develop their documentary projects under the When We Were Kids label, and fiction projects within the company After Hours (a result of their collaboration with producer Johanna Nahon), with the shooting of their first feature film set to begin in a few days.