Corona and Fahrenheit DDB Peru Triumph at Cannes: Agency's Regional Potential Shines Again

Jul. 19, 2024

At the prestigious Cannes Lions 2024 International Festival of Creativity, Peruvian agency Fahrenheit DDB and the Corona brand won a Silver Lion in the category of innovation in media, thanks to their disruptive ‘Rent Your Sunset’ campaign. This award at Cannes is a clear example of how creativity and innovation can transform ideas into memorable experiences that impact people. The campaign has been recognised internationally for its ability to connect with emotions and generate a positive impact on business strategy.

This recognition at Cannes not only celebrates the brilliance of "Rent Your Sunset", but also marks the 24th Lion won by Fahrenheit DDB in the last ten years, elevating its regional leadership to an international level with a recognition that validates its expertise and excellence. ‘Receiving a Silver Lion for this Corona campaign confirms that we have the talent to develop powerful, strategic and effective ideas that can travel to other markets and regions. Our goal at the agency is to be able to contribute to brands beyond the Peruvian territory and achieve the same impact,’ said Alberto Goachet, Co-CEO of Fahrenheit DDB.

Sebastián Palacio, Premium Brand Director of Backus AB InBev said:

"The task was clear, to come up with ideas that reinforce Corona's relationship with the Sunset and its transformative power. What we were looking for with this brief was to establish a new consumption occasion during the sunset, as Sunsets are a moment of relaxation and disconnection for the consumer, which is part of the brand's role. This is how Fahrenheit DDB came up with ‘Rent your Sunset’, a simple but highly innovative idea, which was not only anchored to the brand's territory but was also relevant to the consumer and to the trade. A great idea by any standards."

 

Rent Your Sunset is not just an advertising campaign, it is a memorable experience that captures the magic of sunsets and transforms it into a unique opportunity to connect with people.

Sergio Franco Tosso, CCO of Fahrenheit DDB concluded:

"It's a natural media idea because by simply framing windows we create a new medium for Corona. In that sense, the idea was to take advantage of the sunset windows of high-traffic businesses such as hotels, restaurants and airbnbs to increase Corona's association with the sunset. The genius of the idea lies in its simplicity: every time a customer saw the sunset through a window, our brand was there. We took over 300 businesses and in return we paid them with Coronas for their customers. A real win win win."

 

The brilliant campaign strategy, which invited businesses to rent out their windows as advertising space in exchange for beers for their customers, not only achieved an impressive visual impact, but also encouraged collaboration, the enjoyment of nature and the value of special moments. 

In this way the agency celebrates its 15th anniversary, consolidating its regional leadership with an international recognition that validates its trajectory and excellence.