Cornett’s Content Studio Names Robert Baker Director of Social Strategy

Nov. 11, 2022

Cornett, a creative marketing agency based in Lexington, Kentucky, has promoted Robert Baker to director of Social Strategy of the Content Studio, a role that will be critical to the growth and development of the studio and its team. He most recently served as senior content creation manager at Cornett.

Baker has worked with many of the agency’s clients, including A&W Restaurants, Keeneland, GE Appliances and VisitLex, where he helped create their viral Horse Kicks campaign.

Cornett Content Studio—with its focus on creating a drumbeat of content that gets people talking about the brands it serves—completes the wide array of offerings the agency can provide to its partners. It’s becoming increasingly difficult for brands to get the attention of consumers, so by focusing on sticky, organic social media content, Cornett has been able to captivate new audiences and spread awareness to every corner of the internet. 

With in-house video editing, photography and strategy, the studio has not only met but also exceeded the expectations of agency clients, as they expand their reach in the ever-growing world of social media.