Corke Wallis creates branding for charity Ambition School Leadership

Dec. 05, 2016

Corke Wallis has created a new brand name, logo and launch campaign for the education charity formed by the merger of Teaching Leaders and The Future Leaders Trust – Ambition School Leadership.

The charity’s goal is to eradicate educational inequality and raise achievement for all children but particularly those from challenging backgrounds. This mission is summed-up in a new strapline ‘Every child, Every school. Same opportunities.’

The new brand name and logo, which will appear throughout the charity’s marketing and communications, aims to capture the energy of great leaders in education.

Corke Wallis has also created a print campaign for the charity featuring real teachers and school kids and highlighting their hopes and dreams for the future. This has run in a Times Educational Supplement special edition and will form their 2017 recruitment campaign.

The launch is spearheaded by a research report ‘Ambitious for every child’ that highlights the progress gap for disadvantaged children that school leadership can help address.

    

Julia Lewis, Director of Marketing and Communications for Ambition School Leadership, said: “We appointed Corke Wallis because we wanted an agency who would push us. We needed a key, a catalyst, to unite and inspire us and, more importantly, to inspire teachers to become leaders.”

Nicola Wilson, Head of Design at Corke Wallis, added: “It has been a joy to work for an organisation that really makes a difference to children’s lives. I hope the work captures some of that.”